“The attitude of these websites is that they don't really consider this a problem,” says Giorgio Patrini, CEO and chief scientist at Sensity, which was until recently called DeepTrace. Many of the celebrities have continuously been the targets of deepfakes since they first emerged in 2018. Other deepfake videos, which have hundreds of thousands or millions of views, include celebrities such as Natalie Portman, Billie Eilish, Taylor Swift, and Indian actress Anushka Shetty. One 30-second video, which appears on all three of the above sites and uses actress Emma Watson’s face, has been viewed more than 23 million times-being watched 13 million times on Xnxx.